Our goal is to become a globally recognised brand that helps kids in need. Through our fashion and your support we can Level the Playing Field so all kids can flourish both in school and in life.
Joe started this project through his love of health n’ fitness, lifestyle fashion and giving back. Born and raised in Whakatane, New Zealand, he is of Māori heritage. His careers have always focussed on helping and supporting others. Joe has served in the military and has a background in business, sport science and project management.
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