The problem worth solving

290,000 Kiwi Kids live in hardship
These children are less likely to leave school with entry level qualifications

Level the playing field  

Our Goal 

Our goal is to become a globally recognised brand that helps kids in need. Through our fashion and your support we can Level the Playing Field so all kids can flourish both in school and in life.


Joe Harawira 

Joe started this project through his love of health n’ fitness, lifestyle fashion and giving back. Born and raised in Whakatane, New Zealand, he is of Māori heritage. His careers have always focussed on helping and supporting others. Joe has served in the military and has a background in business, sport science and project management.


Our partners

The cool peeps helping us make positive change